Speaking in Color (Sherwin Williams)

Teal/green colour in frame, captioned by descriptor that generated specific colour with AI tool: "FISHING WITH A DOG ON THE HUDSON RIVER ON A BEAUTIFUL DAY". The shade's "Colour Harmonies" are labelled on the right across a scale: different levels of monochromatic, analogous and complementary.

Added to the Museum of Data by Yung Lo on Monday, November 14, 2022. Museum of Data Collection ID: 1362.

Public description: https://speakingincolor.app/ "Speaking in Color relies on natural language processing to interpret what people say into colors by searching millions of images with optical recognition technology to pick out common elements and make a color palette. The AI then adjusts the color from follow-up requests voiced by the user, whether making it shinier, more yellow or whatever else the user desires. The Speaking in Color web app is available for anyone to play with, but a more complete and powerful version of the AI is available just to architects contracted with Sherwin-Williams and those in the company’s high-performance coil coating paint business. The web app is helping improve the AI, however, as every use feeds into the program’s color attribution datasets. The campaign organizers claim this can provide a deeper understanding of how color is interpreted based on geography and culture, and even predict future color trends." - https://voicebot.ai/2022/07/01/ai-tool-transforming-voice-into-custom-paint-colors-wins-cannes-lions-grand-prix/

Materials used: AI software, monitor, headphones/audio speakers, microphone; sound waves

Credit: AI tool created for campaign by Wunderman Minneapolis for Sherwin-Williams Coil Coatings https://www.wundermanthompson.com/work/speaking-in-color

Size: N/A

Creation date: 2019/04/01 00:00:00

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